The client wanted to venture into digital to engage customers and ultimately drive foot traffic to their restaurants.
Monstar Lab provided full consultation and KPI setting on Online to Offline commerce (O2O) gamification. We developed an app that connects users with gamification and various coupons which can be used in-store for dishes with various discounts. Frequent app users rank up and unlocks new coupons and/or benefits.
Downloads in 2 mos. VS. 20k
target in 6 mos.
Increase in in-store sales VS. previous 6 mos.